The following guidelines apply to the fabric itself. Suit and jacket construction may require additional, specialized care.

Dry cleaning is recommended for luxury fabrics to ensure longevity and preserve their refined quality

Gentle handling, breathability, and minimal intervention.

• Allow garments to rest between wears to let fibres recover naturally.
• Use a soft clothes brush to remove surface dust and maintain the fabric’s natural sheen.
• Steam lightly to release wrinkles; avoid heavy pressing which can flatten the weave.
• Dry clean only !! —over‑cleaning can strip natural oils.
• Store in a breathable garment bag; avoid plastic covers that trap moisture.
• Keep away from prolonged sunlight to prevent fading, especially for silk blends.

Linen embraces texture and movement; its beauty lies in its natural ease.

• Expect and embrace gentle creasing—this is part of linen’s character.
• Hang garments after wear to allow wrinkles to relax naturally.
• Steam generously; linen responds well to moisture and heat.
• Wash only if the construction allows; otherwise, opt for gentle dry cleaning.
• Store in a cool, dry place—linen is highly breathable and benefits from airflow.
• Avoid overcrowding in the wardrobe to prevent deep-set creases.

Durable yet refined, cotton benefits from structured care to maintain crispness.

• Brush lightly after wear to remove lint and dust.
• Steam or press on medium heat with a protective cloth to avoid shine.
• Spot clean promptly to prevent stains from setting.
• Dry clean for tailored garments to preserve shape and construction.
• Store on wide, supportive hangers to maintain shoulder structure.
• Rotate garments to prevent wear on stress points like elbows and cuffs.

🦢 Cashmere

Care Philosophy: Cashmere is a living fibre—soft, delicate, and deserving of thoughtful care.

• Rest between wears to allow fibres to regain loft.
• Use a cashmere comb or soft brush to gently remove natural pilling.
• Hand wash in cool water with a mild wool detergent, or dry clean sparingly.
• Lay flat to dry; never hang when wet as fibres may stretch.
• Store folded, not hung, to preserve shape.
• Keep in a breathable bag with cedar or lavender to deter moths.

If you want, I can also create:

• A more poetic version for luxury packaging
• A technical version for B2B tailors and designers
• A micro‑copy version for product pages or care labels
• A visual chart for your swatchbooks or retail studio

Just tell me the format you want next.

ashmere is a living fibre—soft, delicate, and deserving of thoughtful care.

• Rest between wears to allow fibres to regain loft.
• Use a cashmere comb or soft brush to gently remove natural pilling.
• Hand wash in cool water with a mild wool detergent, or dry clean sparingly.
• Lay flat to dry; never hang when wet as fibres may stretch.
• Store folded, not hung, to preserve shape.
• Keep in a breathable bag with cedar or lavender to deter moths.
• Dry clean only !! —over‑cleaning can strip natural oils.